"Monet: Master Jewelers" Monocraft è stata fondata da Jay e Michael Chernow nel 1929, dove si sono capitalizzati su monogrammi. Hanno lanciato Monet nel 1937 con designer di gioielli Edmund Mario Granville da Cartier. Monet si è evoluto in uno dei più importanti gioiellieri del costume e designer nel 1940. disegni classici di Monet sono state effettuate in argento e metalli in goldtone con l'aggiunta di cristalli. Erano rinomati per creare una più comoda clip-on orecchino attraente per le donne del dopoguerra. Monet ha anche prodotto gioielli per Yves Saint Laurent e con Christian Lacroix nel corso del 1980 e rimane oggi popolare.
Renoir-Matisse jewellery
The history of Renoir-Matisse jewellery lasted for two decades, from the 1946 to
1964. Jerry Fels began his career in the company “Sceptron Jewelry” in 1944, where he worked on the creation of original costume jewelry.
He had just finished his teaching in the National Academy of Art and, without
hesitation, launched a private company – Renoir of California Inc. in his hometown – Los Angeles. Originally, he specialized in the production of exquisite jewelry from copper. Why copper? This
is because in 1930-1950 copper was an extremely popular metal among jewelers – fans of Arts & Crafts Style.
Each product of Renoir-Matisse jewellery shows boundless enthusiasm and imagination
of the master, his impeccable choice of shapes and colors, combined with gentleness and style. All his ideas he found in the abstract, nature and geometric figures – clear and poly-lines, or
floral motifs. The tremendous success of the enterprise inspired the
wizard for new projects, and in 1952 he founded, again in Los Angeles, a new family brand – Matisse Ltd. Its decorations are different – copper covered with enamel – in the most diverse range of
colors and shades. It also traced lines or abstract geometry shapes, and plant items (copper leaves, flowers, covered with colorful enamel), and fish or butterflies.
Popular Renoir-Matisse jewellery stopped production, and ceased to exist in 1964,
but upscale jewelry by Jerry Fels still captivates collectors and connoisseurs.
So, Renoir name was used from 1946 to 1964, while Matisse 1952-1964, and Sauteur
(sterling silver jewelry) 1958-1963.